For the CUR8 project, the design task was to take a small fashion business that mainly sold clothes and shoes and reposition it into a more complete fashion and personal styling brand.

The work covered the brand strategy, new name, tagline, visual identity, service structure, and real-world brand applications. The goal was to move CUR8 from simply selling products to offering curated looks, personal styling, wardrobe refreshes, and curated closets, giving customers a more personal fashion experience.